Rohrbeck et al. look at foresight for the bottom of the pyramid

In our recent article we were interested to investigate to what extent successful business development in Bottom of the Pyramid (BOP) markets was leveraging on structured corporate foresight approaches. BOP markets serve more than 4 billion people that live on $2-4 a day. Prominent success stories such as micro lending in Bangladesh helped make the idea popular that…

via Corporate foresight for exploring Bottom of the Pyramid markets — Future Orientation

Advertisements

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s