Sports Trends

Sales of sports goods will reach a personal best of £7 billion in 2016. By 2020, sports will have become a real battleground for hi-tech apparel. New media, sensors and instant, online gratification will replace traditional sports play and spectating. Read on to discover the partial forecast offered by Athena, our robot, below and contact us for a full report.
What is changing?


  • By 2020, sports will have become a real battleground for hi-tech apparel.
  • North America is expected dominate the global foot and ankle devices market in the coming years.
  • The surge in demand for high heat foams in sports and leisure applications is expected to impel growth over the next eight years.
  • Graphene could revolutionize sports by improving existing equipment.
  • Sales of wearable devices (smartwatches, sports watches, fitness bands, and other fitness trackers) will jump from 103 million in 2015 to 163 million in 2017.
  • Adding sensors to sports equipment will continue to revolutionize the way athletes train and compete.
  • Body sensor shipments are expected to increase from 2.7 million in 2015 to 68.0 million units annually by 2021.
  • Parents will increasingly want sports equipment that helps protect their children from injury.
  • Whoop is the first scientifically-grounded system designed for continuous wear that provides athletes with data to reduce injuries and predict peak performance.



  • The activewear industry is expected to add $83 billion in sales globally by 2020.In the U.S there are more eSports fans than baseball fans and it’s predicted it will exceed any other sport in US.
  • Tractica reports that body sensors will account for 70 percent of the market while smart clothing will represent the remaining 30 percent. Annual smart clothing shipments will grow from 968,000 units in 2015 to 24.8 million units in 2021.
  • The North American market for sports tickets sold from primary sources is projected to grow to $20.1 billion by 2019.
  • Entry fees for U.S. daily  were more than $2 billion last year and could reach $14 billion by 2020.
  • An estimated 27% of U.S fantasy sports. public high schools will not be offering any sports programs by 2020.
  • Demand will grow for products and services that help prevent or rehabilitate injuries in growing bodies.
  • Millennials are projected to spend about half what all adults in the US and Canada spend ($50) on live sporting events.
  • US demand for sports equipment (valued at manufacturer-level prices) is forecast to total $16.6 billion in 2020.



  • Sports-science insiders have predicted the imminent arrival of gene doping in sports.
  • The issue of PEDs in sports has existed for decades and will only get worse over time.


  • By 2026, sports media will be live or be on digital social platforms.
  • A recent study of mobile Internet users during sporting events revealed that during the 2016 UEFA European Championship games risks to digitally  from cyberattacks more than doubled active sports fans
  • By 2020, global shipments of VR headsets are expected to hit 64.8 million per year.
  • Annual smart clothing shipments will grow from 968,000 units in 2015 to 24.8 million units in 2021.
  • A mouthguard with motion sensors can analyse concussion risks after a player in contact sports like rugby or American football has been hit hard.
  • With new technologies on the horizon such as virtual reality, more and more sports organisations and broadcasters will be turning to superfast fibre and the cloud to be able to create more immersive and adrenaline-filled fan experiences than ever before.
  • A new app developed by Scottish start-up Sansible Wearables will let players and coaches track the intensity of a collision and the effect it has on the body.
  • Intelligent robots will publish sports commentaries and myriad other articles formerly


  • A researcher could join a chat room for sports car fans to conduct an online ethnographic study within the target community.
  • Broadcasters risk being bypassed by the millennial generation whose first instinct is to go online to watch


  • Rugby could find itself alongside American football as a sport fast losing support among a new generation of parents and young families.
  • Closing off European football competitions to include only elite clubs could make them far richer.
  • Drone races will be the Formula One of the future.
  • eSports revenues could surpass $1 billion as early as 2018. One Activision exec says it’s a potential Olympic sport.
  • Teams could profit by setting up betting kiosks in stadiums and arenas similar to existing gambling options at horse tracks and European soccer stadiums. Legalization could result in increased interest and engagement by fans, driving higher TV ratings and ticket and merchandise sales.
  • Some sports players are concerned about privacy or that the data from the devices could be used against them.
  • Robots will one day be beating people at physical pursuits on the playground and not just in battles of the brain.


  • E-skin displays could become a direct competition or a replacement for sport watches.
  • VR sports broadcasts could become the norm.

Sentiment Analysis


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