VR has a vision for your future

Virtual Reality is a key trend for 2016, attracting $15-30bn in sales by 2021. In 5-10 years it will be an integrated part of peoples’ lives. We bought a basic VR headset and showed off its capabilities to our associates. They were universally amazed by its possibilities. Read on to discover how the incumbents are developing VR for the future.

Athena’s forecast (robot generated from verbatim forecasts)

  • Start year: 2015
  • Likely Tipping point: 2020
  • Likely End year: 2026
  • Likely Impact $: Billions
  • Likelihood: 90%
  • Regions affected: Global
  • Most affected sectors: Entertainment, Media, Military, Law, Education, Technology, Telecommunications, Tourism, Travel, Services, Health

Questions (New Service)

Add your answers in the Forums inside these links.

What is changing?

Sales

  • Virtual Reality (VR) technology is going to get a serious boost in 2016 thanks to the proposed commercial availability of several instrumental devices.
  • CCS Insight predicts dedicated VR devices will record sales of nearly $1 billion by the end of 2016.
  • An estimated 9 million headsets will be shipped out across the world in 2016.
  • Lower-priced smartphone-based devices will make up the majority of the VR headset shipments.
  • One day virtual reality will become a part of daily life for billions of people.
  • Virtual reality will expand the hunger for more powerful PCs to a much broader audience.
  • Mobile VR headsets are expected to increase from 1 million in 2016 to 122 million by 2025.
  • Goldman Sachs predicts VR will be an $80bn market by 2025.

Marketing

  • 2016 will see Virtual Reality (VR) become the next MR buzzword.
  • The Oculus Rift, HTC Vive, and Sony’s PlayStation VR will propel the virtual-reality headset market to $895 million in revenue.
  • Consumers will soon be exposed to an incredible diversity of virtual reality options ranging from ultra-low cost to super premium.
  • Wearables and VR headsets like Oculus Rift will present marketers new ways to tell their brand stories and communicate with consumers through immersive 360 experiences.

Experiences

  • The trend toward personalized video experiences will pave the way for the adoption of virtual reality (VR) as the next screen.
  • Virtual Reality will create more opportunities for people to learn together in a shared experience.
  • Virtual Reality will continue to drive deeper social connections.
  • Ikea customers will soon be able to walk around kitchens in virtual realityusing a VR app being piloted globally.
  • 2016 will see Virtual Reality (VR) become the next MR buzzword.
  • Virtual Reality will be the next generation’s Facebook.
  • Consumers will see a load of high-quality VR games, apps, and “experiences” in the near future.
  • Devices that enable the creation of video content for VR experiences will likely continue to become more apparent and important.
  • VR headsets are expected to become a major component in the future in gaming, entertainment and computing.
  • VR devices are going to be too compelling not to bring into the office.
  • Enterprises will likely derive considerable benefits from using AR and VR to transform operational models and long-standing fieldwork and training processes.
  • VR headsets can take people to places they could never visit because of cost issues or feasibility.
  • VR will eventually work its way to something as small as a pair of glasses.
  • There are people developing platforms to teach others how to do surgery, to show them from the point of view of a surgeon what’s happening.
  • VR HealthNet is developing virtual-reality modules for nurses and other medical professionals aimed at helping them internalize certain procedures without any risk to patients.
  • Retailers will continue finding innovative ways to utilize VR so they can provide shoppers with simulated experiences that take them far away from the traditional showroom.
  • AR and VR will eventually merge into one enhanced version of reality.
  • Smell-o-vision has been around for a long time and its certainly going to be brought out in various incarnations as VR use grows.

Disruption

  • The Virtual Reality and Augmented Reality (VR/AR) will create a “major” new market that will replace smartphones.
  • In the next 10 years there is no industry that Virtual Reality (VR) is not going to touch.
  • VR devices such as Google Cardboard could be given away by companies to clients to view their videos.
  • VR will allow a true convergence between traditional and newer interactive media.

Implications

  • VR could reach a 10 million annual shipment rate in 3-to-5 years.
  • While Virtual Reality could revolutionize entertainment it is not going to be only about entertainment.
  • Virtual Reality (VR) could one day mean the end of the office in the physical sense.
  • One day there will be so much Virtual Reality content that is sold at even higher prices than today’s video content.
  • Immersive journalism could connect audiences with major news stories in dynamic new ways.
  • You might go to the dentist and pop on an Oculus Rift before having a cavity filled.
  • AR and VR will make it possible for IT to play an active role in retooling high-cost training and simulation environments.
  • VR could replace supermarket experiences, driving and history lessons.
  • Future Martian expeditions that include a VR rig could produce the first virtual experience that lets humans explore the planet located more than 48 million miles from Earth.
  • VR sports broadcasts could become the norm.

Drivers
content · headset · games · virtual reality option · video offering · experience · ar · virtual tourism · oculus rift

Athena’s forecast (robot generated from verbatim forecasts)

  • Start year: 2015
  • Likely Tipping point: 2020
  • Likely End year: 2026
  • Likely Impact $: Billions
  • Likelihood: 90%
  • Regions affected: Global
  • Most affected sectors: Entertainment, Media, Military, Law, Education, Technology, Telecommunications, Tourism, Travel, Services, Health

Questions (New Service)

Add your answers in the Forums inside these links.

Learn more

Find more sources and resources on Shaping Tomorrow , some of which were used in this Trend Alert, or ask us for our ready-made and free, in-depth PowerPoint report or more detailed GIST briefing on this or any other topic of interest to you.

Also, click here to find out how Shaping Tomorrow can help your organization rapidly assess and respond to these and other key issues affecting your business.

Ask us to show you how you can produce similar, private Alerts for your stakeholders on topics of interest to you.

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