Future of medicine – personalized, precise, preventative, panoramic

New forms of personal, precise health diagnostics and medicines aim to prevent health issues and provide population and group level information that provides optimal, timely treatments through new and emerging fields of medicinal science.

What is changing?

Personalized medicine

  • DNA analysis will become a standard step when prescribing medicine ortreatment.
  • Readily available genetic testing will hasten disease diagnosis and help physicians decide on the optimal treatment for you.
    More personalized health data will transform medicine.
  • Personalized medicine will be a dominant conversation on a national stage.
  • Changes in consumption patterns hasten the trend for dosing andpersonalized medicine and will impact the entire marketing process from insight, education and the purchase pathway.
  • Miniature chips will power wearable or ingestible devices in health, medicine, and communication.
  • IoT (Internet of Things) will grow predominantly in areas including medicine.


  • Doctors will transition from being the experts on human biology and medicine to being the experts on biological data and biological devices.
    Big data in health and medicine will pull together databases with patients’ outcomes.
  • Health care providers will be able to effectively identify and measure changes in pre-disease and disease.
  • A demand for new skill sets will be found in genomics and proteomicsas personalised medicine diffuses into mainstream medical treatment.
  • Shared outcomes and real-time communication of information with health and social care partners across traditional hospital and community boundaries will be the norm.


  • Prevention will be tailored to individuals’ genetic and phenotypic information.


  • Future Big Data will assist in “precision medicine” that is expected to use in-depth DNA analysis to personalize drug therapy for patients and search for the genetic causes of diseases.


  • Regenerative medicine approaches to creating new tissues and organs from progenitor cells will expand significantly.
  • Molecular diagnostic devices will revolutionize medicine by providing a rapid means of testing for both genetic and pathogenic diseases during surgeries.
  • Projected quality of life will also improve through the use of regenerative medicine, tissue engineering, ‘bio-gerontechnology‘.
  • Intestinal flora and pre-diabetes in real-time will change the nature of medicine and usher in a new era of human health where wellness is protected versus illness treated.
  • Digital Fabrication technologies will allow the automation of diagnosticsand support new opportunities to print highly complex multi polymorphism assays (such as ‘organs on a chip’).
  • The field of biomedical engineering is expected to increase by 61.7% by 2020.
  • Drugs will be tested on “organ chips” that mimic the human body.
  • Sensory disorders will remain prevalent and lifestyle diseases will continue to rise.


Personalized medicine

  • Effective communication of the advantages of digestive-health products will be essential.
  • Technologies such as personalized medicine and brain-inspiredtechnologies could not only increase the productivity of the sector but can also generate savings.
  • Mixing and matching imaging techniques could improve biomedical research and facilitate personalized medicine .
  • Printing technology could be used to generate a drug with patient specific dose and release rates as well as custom printed biosensor arrays.
  • Not much progress with healthy life extension (in supplements, mainstream medicine, or SENS) expected in the next 10 years.


  • Advancements in quantified self technology could enable computers to search for patterns and help physicians more accurately diagnose or anticipate health problems before patients step foot into the building.
  • Tools like Watson could enhance the abilities of professionals at every level.


  • Predictive and preventive medicine could be hugely expensive to develop.
  • Regenerative medicine, pharmacogenetics, and predictive and preventive medicine will shrink markets for individual drugs.
  • Synthetic biology will likely produce liquids, solids and industrial chemicals for pharmaceuticals, medicine, paper and building supplies and other goods yet to be imagined.
  • In the long-term theranostic drug delivery systems could usher in a new age in medicine.
  • Biocomputer-based logic systems that process biomolecular signals could revolutionise drug administration.
  • Researchers say new components in medicine could help conventionalantibiotics overcome resistant bacteria.
  • Nanotech could be the future of medicine.


  • Investment in cell technologies will create significant opportunities for stakeholders.
  • Biotechnology and medicine are eventually going to be information sciences.

The future?

  • The end of hospitals as we know them.
  • The rise of home-based, non-invasive treatments using robotics, AIand remote sensing.

Learn more
To find the sources and more resources on Shaping Tomorrow about the future of medicine some of which were used in this Trend Alert. View Medicine report.

Also, click here to find out how Shaping Tomorrow can help your organization rapidly assess and respond to these and other key issues affecting your business.


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