Facebook’s climb to the slope of productivity

A recent V3 article pointed out some very interesting statistics:

Researchers from the Pew Internet and American Life Project have found that some 61 percent of Facebook users report having voluntarily taken a break of several weeks or more from the service in recent years.

Additionally, the study found that 20 percent of users surveyed acknowledged using Facebook in the past but are no longer on the service.

This isn’t the first time Facebook has shown difficulty maintaining its population. Just a couple of years ago, many Facebook users were frustrated with the changes to Facebook’s privacy policy. About 6,500 users were so frustrated that they pledged $200,000 on Kickstarter to help fund Diaspora, an intended Facebook killer that did not quite pan out. Nothing at that time could thwart Facebook’s rise,  but Facebook’s IPO was probably social media at the peak of inflated expectations (same source as the image on this post).

Although half of all the workers surveyed in a recent AVG study said social media had invaded their privacy at work forcing many to limit or cancel their social media use, the recent Pew study does not herald Facebook or social media’s fall. Instead, we are seeing a shuffling of its unnecessary hype. Social networking websites are still useful and still growing, but the users are learning to be more pragmatic about their time spent on them. Social media outlets are likely to become less volatile and more reliable as users learn how to maintain their privacy while benefiting from their online social interactions.

For further considerations about the current and future state of social media, check out some of our insights and trends.

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